Meet the newest members of your sales and marketing team.

We’re the only representation agency for overseas hotels, resorts and DMCs made up of experts in every UK and European market - based in one centralised UK office.

The Team

If you want to break into a new European market, you need to do more than speak the local language. You need to be fluent in the needs of the market and have the right contacts to make a difference.

Suzanne Kelly

Founder and Co-Owner

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Founder and Co-Owner

Suzanne founded Cara Hotel Marketing in 2004. She’s an industry expert with a vast experience of the travel industry across the UK, Irish and European markets. Suzanne cut her teeth in her family’s travel agency business in Dublin, Ireland, where she set up a very successful long haul division. After a brief encounter with the banking sector, she was drawn back to travel and spent almost a decade in senior sales roles for hotels and resorts in the Caribbean, Mexico and Africa.

Suzanne holds degrees in German, Economics and Business Studies from University College Dublin. She now lives in Singapore with her husband and three children. In her early years, Suzanne played tennis for Ireland and continues to send her opponents into crushing defeats!
+44 (0)20 3959 0959

James Bell

Co-Owner and Managing Director

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James Bell, Co-Owner and Managing Director

As Managing Director, James leads the strategic direction of the company and our clients in the UK and European markets. He began his career in travel at Thomson Holidays, initially on the Graduate Management Scheme, and ultimately in the long haul product department where he was responsible for the Caribbean and Mexico.

After a number of years working in representation and directly for hotels and resorts across the Caribbean, Mexico and Florida, he teamed up with Suzanne in 2005 to build the company to the success it is today. James enjoys a vast wealth of knowledge and long track-record of delivering success for partners and clients during his travel industry career.

After graduating from the University of Cambridge with a Masters in history, James spent almost 20 years living in London before heading for the green fields of Wiltshire in the UK, where he now lives with his partner.
+44 (0)20 3959 0954

Paul Bodart

Deputy Managing Director

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Paul Bodart, Deputy Managing Director

Paul joined the team as Sales and Marketing Director in 2010 from UK tour operator, Trailfinders, where he held a number of roles in the sales, product and contracting departments. He has a great depth of knowledge about the UK and European markets to the Caribbean, Mexico and Indian Ocean. Now, as Deputy Managing Director, Paul works closely with our clients to develop top-line strategy and leads the team to ensure its effective delivery.

Paul is originally from South Africa and of French descent, giving him the insight necessary to lead our multi-cultural team. He has lived in London for the past 13 years and enjoys whizzing around the capital on his bicycle, travelling, and discovering the great outdoors with his wife and two youngs sons.
+44 (0)20 3959 0955

Lizzie Parker

Director of Sales & Marketing

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Lizzie Parker, Director of Sales & Marketing

Lizzie spent a number of years working in sales and client development for Tiffany & Co. before her passion for travel and all things Mexican led her to pursue a career in the travel industry. She joined the team as Sales and Marketing Executive in 2014 and after 3 very successful years in senior Commercial Management roles, was promoted to the position of Director of Sales & Marketing in February 2019. Lizzie leads a growing high quality, results driven sales, marketing & business development team. She has overall responsibility for increasing distribution, sales and market share for our portfolio of industry clients

When she’s not attending Royal Garden Parties at Buckingham Palace (and meeting the Queen), she loves to travel, particularly to Mexico where she had once spent a year living in Guadalajara. She has travelled extensively throughout the country, giving her a unique insight into the competitive environment.
+44 (0)20 3959 0956

Edouard Maindon

Director of Commercial

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Edouard Maindon, Director of Commercial

Edouard joined the team as Commercial Director in November 2015 from UK tour operator Kuoni, where he was the Contracting Manager for Mauritius, Seychelles, Spanish Caribbean and Middle East. As Commercial Director, Edouard works closely with our hotels to develop the annual rate strategy for all European markets and implement it with our partners, as well as leading the commercial team to ensure the delivery of promotional rates throughout the season.

Edouard is originally from France, giving him the insight necessary to manage our multi-cultural team. After many years of London life, he now lives back in his home city of Nantes with his wife and two young sons. When Edouard was much younger, he completed a six-day trek in Venezuela. (And couldn’t walk for two days afterwards.)
+44 (0)20 3959 0957

Donna Sweeney-Simmons

Director of Groups and Incentives

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Director of Groups and Incentives

Donna has worked in the travel industry for the past 30 years, with the last 24 focusing on the MICE and groups segment. She’s previously worked for Sandals and Superclubs and has a wealth of knowledge and expertise in groups and incentives. She joined us in August 2012. In her role, Donna works closely with incentive houses and smaller bespoke clients to create brand awareness to meet their and their client’s group and incentive requests.

Donna loves challenging herself with a daily early morning boxing session or cardio workout and is passionate about travelling. She also has a secret superpower: being able to eat nine crème eggs in one sitting without feeling queasy.
+44 (0)20 3372 4810

Joanne Ellis

Sales & Marketing Manager – UK and Ireland

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Joanne Ellis, Sales & Marketing Manager – UK and Ireland

Joanne and her team work to ensure there’s a proactive and results-driven approach to supporting all of the UK & Irish tour operators that we work with. She joined the team in September 2018 from UK tour operator, Best At Travel, where she was their Caribbean Product Manager. Having worked in the travel industry for over 20 years with the likes of Cosmos Holidays and Caribtours, Joanne brings with her a wealth of knowledge and experience of the UK market.

Yorkshire born and bred, Joanne got the travel bug from her grandparents who filled her with stories of their adventures driving down to Spain in the 1960s. She loves getting back to nature, whether that's a traditional sheep festival in the Yorkshire Dales or trekking in the Costa Rican jungle in search of the quetzal bird and sleepy sloths!
+44 (0)20 3959 0977

Honorine Robinet

Sales & Marketing Manager - France, Benelux and Russia

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Honorine Robinet, Sales & Marketing Manager - France, Benelux and Russia

Honorine joined as Sales and Marketing Manager in December 2015 from Accor Hotels, where she led the Sales and Marketing department for a 4* Mercure Boutique Hotel in London. She works closely with our commercial and marketing teams and implements and develops relationships with tour operators and other trade partners in the French, Benelux and Russian markets.

After five years in London, Honorine now lives in her home city of Lille in northern France - with her gorgeous labrador, Oscar, in tow. It’s her ambition to visit every country on the planet and, for the past seven years, has visited at least two new countries each year.
+44 (0)20 3959 0989

Sandra Timmermanns

Sales & Marketing Manager – Germany, Austria, Switzerland, Scandinavia and E. Europe

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Sandra Timmermanns, Sales & Marketing Manager – Germany, Austria, Switzerland, Scandinavia and E. Europe

Sandra joined the team as Sales and Marketing Executive in 2013 and was promoted to Sales and Marketing Manager in 2015. She holds a BSc in International Hospitality and Tourism Management and has previously worked as Online Marketing Manager for the German South America specialist Viventura.

Sandra liaises with tour operators to increase sales for AMResorts and find new marketing opportunities. Moreover, she supports our partners wherever she can. After working in our London office for nearly two years, Sandra is now based in Germany - with her dog Sky to keep her company.
+49 (0) 2462 9011859

Lauren Mack

Business Development Manager, UK and Ireland

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Lauren Mack, Business Development Manager, UK and Ireland
+44 (0)20 3959 0984

Kieron Sellens

Senior Marketing & PR Manager – UK and Europe

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Senior Marketing & PR Manager – UK and Europe

Kieron joined the team in March 2013 following five years as Marketing Manager with The Association of Independent Tour Operators. Bringing a wealth of travel knowledge, passion and marketing experience to the role, Kieron manages the marketing partnerships across the UK and European markets for all AMResorts and leads the marketing team in its day to day duties.

After embarking on a marketing career in the IT industry, Kieron spent time travelling and living abroad in Barcelona as a business English teacher, before returning to the UK in 2006 to pursue a career in travel. During his travels, he once spent three hours cycling in the dark up a mountain in Ecuador with no lights, after the pick-up vehicle broke down on the way to the meeting point. So we consider ourselves lucky he made it back at all.
+44 (0)20 3959 0970

Carmen Scherl

Commercial Manager

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Carmen Scherl, Commercial Manager

After studying International Tourism Management, Carmen gained considerable experience working in hotels across Germany and the UK. Prior to joining Cara Hotel Marketing in August 2016, she was working for an Accor Hotel Group hotel in London as Revenue Manager.

She brings strong commercial acumen to her role as Commercial Manager where she is responsible for working with our client portfolio of hotels in the Caribbean, Mexican Pacific and Latin America to manage their commercial strategy, maximising yield and revenue growth.

Carmen loves travelling and takes every opportunity to swim with whatever sea life she can find – sting rays, turtles and dolphins were particular highlights and now she has her sights set on swimming with a whale!

+44 (0)20 3959 0964

Silvia Catena

Sales & Marketing Manager - France, Benelux & Russia (Maternity Cover)

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Sales & Marketing Manager - France, Benelux & Russia (Maternity Cover)

Originally from Italy, Silvia studied Foreign Languages at the University of Bologna before moving to the UK in January 2015. She gained invaluable experience working in hotels and latterly at Tripadvisor before joining Cara's team in October 2017. Having initially joined our Commercial team where she was promoted to Commercial Manager for Latin America, the Caribbean & Mexican Pacific, Silvia is currently supporting our partners in France, Benelux & Russia as Sales & Marketing Manager (Maternity Cover).

Silvia is very passionate about travel and meeting new people around the world. She is always planning her next adventure and has managed to cover a lot of the globe having visited no less than 16 countries in the last 2 years!
+44 (0)20 3959 0965

Claire Hutson

Sales & Commercial Manager - Maldives

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Claire Hutson, Sales & Commercial Manager - Maldives

Claire joined Cara’s team from British Airways Holidays where she had spent 18 years as Destination Manager looking after product and contracting for a global portfolio of destinations stretching from Europe to the Caribbean. She brings with her a vast amount of experience and now works with our clients in the Indian Ocean and Morocco to manage partner relationships, define and implement commercial strategies, and to maximise distribution and sales growth.

Hailing from Eastbourne, Claire is a busy mum to her children Daisy and Albie. On the rare occasions she gets time to herself and she can't head with friends to the spa, she loves a simple walk on the seafront with her lovely dog Hatton!

+44 (0)20 3959 0967

Angela Read

Sales, Marketing & Business Development Executive - UK and Ireland

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Angela Read, Sales, Marketing & Business Development Executive - UK and Ireland

+44 (0)20 3959 0979

Sandra Jaskulla

Sales, Marketing & Business Development Executive – Germany, Austria & Switzerland

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Sandra Jaskulla, Sales, Marketing & Business Development Executive – Germany, Austria & Switzerland

+49 163864 3158

Martina Karayaneva

Commercial Executive

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Martina Karayaneva, Commercial Executive

Martina joined the team in July 2018 and comes with a degree in Economics with Banking. Initially in the role of Office & Executive Assistant she supported our executive team whith responsibility for administrating accounts, payments, invoicing, and managing the smooth running of the office. However in March 2019 she was promoted to the role of Commercial Executive, and now contributes to the commercial strategy of our client hotels across all AMResorts properties in the Caribbean, Mexico & Latin America. 

Since a young age, Martina has loved crunching numbers and from that developed a love for maths & accountancy. However, her real passion lies in travelling the globe and top of her hobby list is collecting stamps in her passport!
+44 (0)20 3959 0991

Patrycja Groszek

Contracting & Administration Assistant

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Patrycja Groszek, Contracting & Administration Assistant
+44 (0)20 3959 0966